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Compact case
Case
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Reference no. 9A97A002
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1997
Version: 2002-10-08

Abstract

This exercise is a series of questions which focus on the value of customer retention in general and also gets the respondent thinking about his/her own particular company''s retention program.

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Abstract

This exercise is a series of questions which focus on the value of customer retention in general and also gets the respondent thinking about his/her own particular company''s retention program.

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