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Compact case
Case
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Reference no. 9A97A002
Subject category: Marketing
Authors: Manfred Pearce
Published by: Ivey Publishing
Originally published in: 1997
Version: 2002-10-08
Length: 4 pages
Topics: Retail marketing; Consumer relations; Consumer marketing; Consumer behaviour
Share a link: https://casecent.re/p/15548
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Abstract

This exercise is a series of questions which focus on the value of customer retention in general and also gets the respondent thinking about his/her own particular company''s retention program.
Industry:
Miscellaneous retail
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Abstract

This exercise is a series of questions which focus on the value of customer retention in general and also gets the respondent thinking about his/her own particular company''s retention program.

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Industry:
Miscellaneous retail

Related

Sorry, this product has no related items.