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Abstract
This Case Debate can help understand the current positions of Hollywood and Bollywood (Hindi film industry based in Mumbai) in the global film industry and explore the possibilities of Bollywood reaching the standards of Hollywood in the years to come. Bollywood is the world's largest film industry in terms of number of films produced per year and the number of tickets sold per year. However, it lags in terms of revenue generation and occupies third position behind Hollywood and Chinese film industry. When compared to Hollywood, Bollywood's movies are very small in terms of scale, grandeur, technology usage, budgets, revenues, etc. Of late, with films like Dangal, Baahubali, Krrish, etc, garnering praise and making their mark in the global markets, Bollywood has been growing bigger in terms of scale, technology, budgets and revenue earnings as well. However, Bollywood still has a long way to go to reach the standards of Hollywood. Can Bollywood reach Hollywood standards in the years to come? What is needed for Bollywood to reach the Hollywood standards? Should it go the Hollywood way?
About
Abstract
This Case Debate can help understand the current positions of Hollywood and Bollywood (Hindi film industry based in Mumbai) in the global film industry and explore the possibilities of Bollywood reaching the standards of Hollywood in the years to come. Bollywood is the world's largest film industry in terms of number of films produced per year and the number of tickets sold per year. However, it lags in terms of revenue generation and occupies third position behind Hollywood and Chinese film industry. When compared to Hollywood, Bollywood's movies are very small in terms of scale, grandeur, technology usage, budgets, revenues, etc. Of late, with films like Dangal, Baahubali, Krrish, etc, garnering praise and making their mark in the global markets, Bollywood has been growing bigger in terms of scale, technology, budgets and revenue earnings as well. However, Bollywood still has a long way to go to reach the standards of Hollywood. Can Bollywood reach Hollywood standards in the years to come? What is needed for Bollywood to reach the Hollywood standards? Should it go the Hollywood way?