Benjamin's Bagels - The Case Centre

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Compact case

Case

Reference no. 9A97A004

Subject category: Marketing

Authors: Manfred Pearce (University of Bradford)

Published by: Ivey Publishing

Originally published in: 1997

Version: 2002-10-08

Length: 4 pages

Topics: Retail marketing; Marketing research; Consumer research; Shopping centres

Share a link: https://casecent.re/p/15549

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Abstract

After a successful roll-out throughout the Northeastern United States, Benjamin''s Bagels is set to enter the Canadian market. The vice-president is reviewing information about potential sites in the Greater Toronto area, using micromarketing and geographic information systems. A supplemental file containing maps, product 7A97A004, accompanies this case.

Location:

Canada

Industry:

Food stores