Simplified Chinese language
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 11-Jan-2016
Length: 10 pages
Data source: Field research
Share a link:
https://casecent.re/p/155508
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a simplified Chinese version. This is part of a case series. The Victorinox case introduces and analyses cultural heritage and brand extension issues a family business was facing throughout its over 130 years of history. Part A focuses on the company’s efforts of raising brand awareness and product diversification, while Part B examines the results of this diversification and reports what the company has learnt from it. Both parts highlight the importance of innovation while staying true to the company’s roots, which, in this case are people-centric family values. Throughout the case, readers will receive an excellent example of Swiss family-owned business and its attitude towards innovation, brand management and product diversification while staying true to the company’s original values.
Locations:
Industry:
Size:
2000 employees
Other setting(s):
2015
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 23-Feb-2018
Length: 10 pages
Data source: Field research
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 11-Jan-2016
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Originally published in:
2017
Version: 27-Oct-2017
Length: 4 pages
Data source: Field research
About
Abstract
This is a simplified Chinese version. This is part of a case series. The Victorinox case introduces and analyses cultural heritage and brand extension issues a family business was facing throughout its over 130 years of history. Part A focuses on the company’s efforts of raising brand awareness and product diversification, while Part B examines the results of this diversification and reports what the company has learnt from it. Both parts highlight the importance of innovation while staying true to the company’s roots, which, in this case are people-centric family values. Throughout the case, readers will receive an excellent example of Swiss family-owned business and its attitude towards innovation, brand management and product diversification while staying true to the company’s original values.
Settings
Locations:
Industry:
Size:
2000 employees
Other setting(s):
2015
Related
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 23-Feb-2018
Length: 10 pages
Data source: Field research
Subject category:
Strategy and General Management
Originally published in:
2018
Version: 11-Jan-2016
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Originally published in:
2017
Version: 27-Oct-2017
Length: 4 pages
Data source: Field research