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Case
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Reference no. 9A97A007
Subject category: Marketing
Authors: Melissa Carter (Douglas and Gordon); Marianne Vandenbosch (International Institute for Management Development (IMD))
Published by: Ivey Publishing
Originally published in: 1997
Version: 2002-02-25
Length: 17 pages
Data source: Field research
Topics: Market strategy; Marketing planning; High technology products
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Abstract

A world leader in the design and volume production of complex, rigid multilayer printed circuit boards must decide how to compete in a rapidly consolidating industry. Many of Praegitzer''s key competitors are growing rapidly and developing new skills that threaten Praegitzer''s position in the market.
Location:
USA
Industry:
Electric and electronic equipment supplies
Size:
Large
Teaching note
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Reference no. 8A97A07
Subject category: Marketing
Authors: Melissa Carter (Douglas and Gordon); Marianne Vandenbosch (International Institute for Management Development (IMD))
Published by: Ivey Publishing
Originally published in: 1997
Version: 1998-10-08
Length: 8 pages
Data source: Field research
View full details

About

Abstract

A world leader in the design and volume production of complex, rigid multilayer printed circuit boards must decide how to compete in a rapidly consolidating industry. Many of Praegitzer''s key competitors are growing rapidly and developing new skills that threaten Praegitzer''s position in the market.

Settings

Location:
USA
Industry:
Electric and electronic equipment supplies
Size:
Large

Related

Teaching note
-
Reference no. 8A97A07
Subject category: Marketing
Authors: Melissa Carter (Douglas and Gordon); Marianne Vandenbosch (International Institute for Management Development (IMD))
Published by: Ivey Publishing
Originally published in: 1997
Version: 1998-10-08
Length: 8 pages
Data source: Field research
View full details