Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2002-10-08
Length: 1 pages
Share a link:
https://casecent.re/p/15554
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Snow Mountain, a highly-rated North American ski resort, has been enjoying tremendous success, but faces fierce competition. Management wants to learn more about individual customer needs to maximize their loyalty and provide a higher level of customer service. Management has to decide what information to collect, how and where to collect it, and how to utilize this information to obtain the company''s objectives.
About
Abstract
Snow Mountain, a highly-rated North American ski resort, has been enjoying tremendous success, but faces fierce competition. Management wants to learn more about individual customer needs to maximize their loyalty and provide a higher level of customer service. Management has to decide what information to collect, how and where to collect it, and how to utilize this information to obtain the company''s objectives.