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Compact case
Case
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Reference no. 9A97A009
Subject category: Marketing
Authors: Manfred Pearce
Published by: Ivey Publishing
Originally published in: 1997
Version: 2002-10-08

Abstract

Snow Mountain, a highly-rated North American ski resort, has been enjoying tremendous success, but faces fierce competition. Management wants to learn more about individual customer needs to maximize their loyalty and provide a higher level of customer service. Management has to decide what information to collect, how and where to collect it, and how to utilize this information to obtain the company''s objectives.
Location:
Size:
Large

About

Abstract

Snow Mountain, a highly-rated North American ski resort, has been enjoying tremendous success, but faces fierce competition. Management wants to learn more about individual customer needs to maximize their loyalty and provide a higher level of customer service. Management has to decide what information to collect, how and where to collect it, and how to utilize this information to obtain the company''s objectives.

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Location:
Size:
Large

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