Published by:
Harvard Business Publishing
Length: 3 pages
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Abstract
Purveyors of high-end goods who want to increase sales to men probably should start hiring more Tom Bradys. New research from Europe shows that male shoppers' spending more than doubled when a tall, athletic-looking male employee was present in the store. Why? It may have something to do with jockeying for status.
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Abstract
Purveyors of high-end goods who want to increase sales to men probably should start hiring more Tom Bradys. New research from Europe shows that male shoppers' spending more than doubled when a tall, athletic-looking male employee was present in the store. Why? It may have something to do with jockeying for status.