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The fashion industry turned a corner. In 2018, there was a new sense of optimism in an industry which was dogged by uncertainty. And while 'uncertain' and 'challenging' remained the most frequently used words to describe the state of the industry, the third most used word was 'optimism'. The McKinsey Global Fashion Index (MGFI), a benchmark jointly created and brought out by McKinsey & Company and the Business of Fashion (BoF) revealed extensive analysis and research on the global fashion industry. Experts believed that, while 2016 was a drastic year and 2017 was a year for the industry's recovery, 2018 could be a defining year for the fashion industry. In 2018, there could be massive transformation in consumer preferences which could be driven by their hunger for newness and rise in disposable income along with digital innovation. Fast fashion could be the new mantra and companies encompassing fast fashion trends could rise above all other segments. The 'see now, buy now' business model could be the driving force for the fast fashion industry to surge ahead. However, experts believed that amidst a few uncertainties in the global economy, sustainability of the fast fashion industry could be under scrutiny. Since fast fashion focused on speed and low costs in order to deliver frequent new collections inspired by celebrity styles or runway looks, it compromised on the environmental aspects by using toxic chemicals, thereby leading to textile waste and water pollution. While fast fashion grew fast, would it be sustainable in the long run, given the huge environmental costs?