Product details

The primary subject matter of this case concerns the competitive strategy of a very successful small tire manufacturer - Cooper Tire & Rubber Company (Cooper). It can be used to teach a number of strategic management lessons, particularly implementation and choice of strategic direction. The time frame of the case is from the firm's inception to the middle of year 2013. The case has a difficulty level of four-five, appropriate for senior level undergraduate or second year MBA students. The case is designed to be taught in two seventy-five minute classes and will require approximately three to four hours of outside preparation by the students.