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Product details
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Published by: Harvard Business Publishing
Originally published in: 2018
Version: 21 October 2021
Revision date: 15-Nov-2021

Abstract

In 2017 Edward Jones, the largest brokerage firm in the US is deciding whether and how to implement a new 'solutions' business model to replace its traditional 'product' or 'transactional' approach. Many of the required changes appeared to violate some of the tradeoffs that had made the previous approach successful. Was this the right way forward for Edward Jones? Where did this leave the classic strategy with its reliance on the one FA office as the sole channel of distribution?
Size:
> 1 billion; Large
Other setting(s):
2016-2017

About

Abstract

In 2017 Edward Jones, the largest brokerage firm in the US is deciding whether and how to implement a new 'solutions' business model to replace its traditional 'product' or 'transactional' approach. Many of the required changes appeared to violate some of the tradeoffs that had made the previous approach successful. Was this the right way forward for Edward Jones? Where did this leave the classic strategy with its reliance on the one FA office as the sole channel of distribution?

Settings

Size:
> 1 billion; Large
Other setting(s):
2016-2017

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