Cameron Auto Parts: Joint Ventures, Licensing or Exporting

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Case

Reference no. 9B16MF044

French language

Subject category: Strategy and General Management

Authors: Paul W Beamish (Ivey Business School, Western University); Harold Crookell (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2017

Version: 2017-01-09

Length: 9 pages

Data source: Field research

Topics: Corporate strategy; Exporting; Licensing; Joint venture; General management/strategy; Entrepreneurship; International

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Abstract

This is a French version. In 2015, two years after signing a license agreement in the United Kingdom, Cameron Auto Parts (Cameron) now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the UK licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide whether to enter Europe via licensing, joint venture or direct investment. (This case is a sequel to 'Cameron Auto Parts: Early Internationalization'.)

Locations:

United Kingdom; United States; France, Australia

Industry:

Manufacturing

Size:

Medium

Other setting(s):

2015