Product details

The president of Joong-Ang Development Company, was concerned with the level of service quality at Yongin Farmland, the company''s theme park located just south of Seoul, South Korea. Despite the service quality program he had initiated since he assumed his present position 14 months ago, service quality seemed to be less than that of its competitors. He wondered if he had made the right moves, how Farmland could achieve international service quality standards, whether it would be worth doing, and if it would really provide a sustainable competitive advantage. This case and its companion (B) case, ''9A97D017'', are intended for use in a service quality module of a service management course. There is a simplified Chinese version available ''9A97DC16''. There is a Taiwan-Traditional Chinese version available ''9A97DT16''.