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Case
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Reference no. 9A97E004
Published by: Ivey Publishing
Originally published in: 1997
Version: 1999-08-12
Length: 12 pages
Topics: Data analysis

Abstract

This note presents numerous examples of deception by selectively using statistical measures. For example: implying credibility by providing "accuracy" to two decimal places; using the wrong base value when presenting per cent data; using small base levels when deriving percentage data; choosing an unrepresentative base period; and, presenting graphs that deceive.

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Abstract

This note presents numerous examples of deception by selectively using statistical measures. For example: implying credibility by providing "accuracy" to two decimal places; using the wrong base value when presenting per cent data; using small base levels when deriving percentage data; choosing an unrepresentative base period; and, presenting graphs that deceive.

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