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Case
-
Reference no. 9B18M122
Subject category: Strategy and General Management
Authors: Anupama Prashar (Management Development Institute (MDI), Gurgaon)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-08-16
Length: 10 pages
Data source: Field research
Topics: Medicine; Value chain; Tourism; Health; General management/strategy; Entrepreneurship; International
Share a link: https://casecent.re/p/155831
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Abstract

Headquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas patients travelling to India for medical treatment since its inception in January 2016. It had partnered with over 100 world-class health care facilities across the major cities in the country. Given the improved attractiveness of the MVT services, the founders of Vaidam realized that they would face tough competition in their attempt to further leverage this massive unaddressed business opportunity. Although they had successfully bootstrapped and come this far, they now had a tougher challenge to face in May 2018: as an MVT facilitator, how could Vaidam continuously offer value to medical travellers so that they would continue to choose Vaidam to plan their treatment and travel to India?
Location:
India
Industry:
Health care services
Size:
Small
Other setting(s):
2018
Teaching note
-
Reference no. 8B18M122
Subject category: Strategy and General Management
Authors: Anupama Prashar (Management Development Institute (MDI), Gurgaon)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-08-16
Length: 11 pages
Data source: Field research
View full details

About

Abstract

Headquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas patients travelling to India for medical treatment since its inception in January 2016. It had partnered with over 100 world-class health care facilities across the major cities in the country. Given the improved attractiveness of the MVT services, the founders of Vaidam realized that they would face tough competition in their attempt to further leverage this massive unaddressed business opportunity. Although they had successfully bootstrapped and come this far, they now had a tougher challenge to face in May 2018: as an MVT facilitator, how could Vaidam continuously offer value to medical travellers so that they would continue to choose Vaidam to plan their treatment and travel to India?

Settings

Location:
India
Industry:
Health care services
Size:
Small
Other setting(s):
2018

Related

Teaching note
-
Reference no. 8B18M122
Subject category: Strategy and General Management
Authors: Anupama Prashar (Management Development Institute (MDI), Gurgaon)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-08-16
Length: 11 pages
Data source: Field research
View full details