Subject category:
Entrepreneurship
Originally published in:
2018
Length: 9 pages
Data source: Published sources
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Abstract
This case study seeks to understand whether Tesla, the world’s only vertically integrated sustainable energy company that designs, develops, manufactures, and sells high-performance fully electric vehicles can be viewed as the last entrant into the automobile industry and therefore enjoy the 'last mover advantage'. The last mover is a strategic choice made by startups attempting to create new markets via new products or services with the ultimate goal of attaining monopoly power. The advantage is typically created through the introduction of the proprietary high-performance technology that is significantly superior to the technology offered by the existing competitors. Other indispensable factors include network effects, economies of scale, and branding. The case study underscores the highly relevant managerial problem faced by startup businesses of how to create the last mover advantage in the mature industry using the example of Tesla. It guides through the business milestones that Tesla had to meet on the way to the monopoly position in the market of luxury electric sedans, sports cars, and soon long-haul trucks. The case study is designed for the undergraduate students enrolled in the strategy, financial analysis, entrepreneurship or venture capital class.
Industry:
Subject category:
Entrepreneurship
Originally published in:
2018
Length: 5 pages
Data source: Published sources
About
Abstract
This case study seeks to understand whether Tesla, the world’s only vertically integrated sustainable energy company that designs, develops, manufactures, and sells high-performance fully electric vehicles can be viewed as the last entrant into the automobile industry and therefore enjoy the 'last mover advantage'. The last mover is a strategic choice made by startups attempting to create new markets via new products or services with the ultimate goal of attaining monopoly power. The advantage is typically created through the introduction of the proprietary high-performance technology that is significantly superior to the technology offered by the existing competitors. Other indispensable factors include network effects, economies of scale, and branding. The case study underscores the highly relevant managerial problem faced by startup businesses of how to create the last mover advantage in the mature industry using the example of Tesla. It guides through the business milestones that Tesla had to meet on the way to the monopoly position in the market of luxury electric sedans, sports cars, and soon long-haul trucks. The case study is designed for the undergraduate students enrolled in the strategy, financial analysis, entrepreneurship or venture capital class.
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Industry:
Related
Subject category:
Entrepreneurship
Originally published in:
2018
Length: 5 pages
Data source: Published sources