Product details

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Published by: Ivey Publishing
Originally published in: 1997
Version: 2002-03-01
Length: 10 pages
Data source: Field research

Abstract

Tyner-Shorten is a small, high-end men''s clothing retail store looking to automate its client database in order to market itself more effectively to a growing clientele in a highly competitive market. The owner-managers of the store are looking to acquire a PC-based system. The case considers both the hardware and software decisions. In the case of hardware, the men must decide whether to purchase an integrated, turnkey system or a stand-alone PC. If the latter, two choices are presented: a technologically obsolete, but currently adequate PC, or a state-of-the-art PC. For software, the owner-managers must decide whether to build their own application using MS-Access, or to buy a standard, off-the-shelf package - the traditional make-buy decision.
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Small

About

Abstract

Tyner-Shorten is a small, high-end men''s clothing retail store looking to automate its client database in order to market itself more effectively to a growing clientele in a highly competitive market. The owner-managers of the store are looking to acquire a PC-based system. The case considers both the hardware and software decisions. In the case of hardware, the men must decide whether to purchase an integrated, turnkey system or a stand-alone PC. If the latter, two choices are presented: a technologically obsolete, but currently adequate PC, or a state-of-the-art PC. For software, the owner-managers must decide whether to build their own application using MS-Access, or to buy a standard, off-the-shelf package - the traditional make-buy decision.

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Location:
Size:
Small

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