Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. UVA-S-0302
Published by: Darden Business Publishing
Originally published in: 2018
Version: 29 November 2018
Revision date: 17-Dec-2018

Abstract

In early 2017, Tatsumi Kimishima, the latest CEO of Nintendo Co, Ltd (Nintendo), felt confident in the company's newest offering: a home/portable console hybrid appropriately named the Switch. But despite conservative yet positive forecasts within the company, there was still uncertainty, as with any innovative product. Nintendo had come a long way since its origins as a playing-card company, but each new hardware generation had introduced unique challenges. This case reflects on Nintendo's history, and that of the entire video game industry. Since its inception in the early 1970s, video game console gaming had grown to an USD8.3 billion industry globally. With so much at stake, could Kimishima really 'leave luck to heaven,' or was there a more deliberate strategy he and the company could focus on moving forward?

About

Abstract

In early 2017, Tatsumi Kimishima, the latest CEO of Nintendo Co, Ltd (Nintendo), felt confident in the company's newest offering: a home/portable console hybrid appropriately named the Switch. But despite conservative yet positive forecasts within the company, there was still uncertainty, as with any innovative product. Nintendo had come a long way since its origins as a playing-card company, but each new hardware generation had introduced unique challenges. This case reflects on Nintendo's history, and that of the entire video game industry. Since its inception in the early 1970s, video game console gaming had grown to an USD8.3 billion industry globally. With so much at stake, could Kimishima really 'leave luck to heaven,' or was there a more deliberate strategy he and the company could focus on moving forward?

Related