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Mr Henry Tiatco, president and owner of General Santos Canned Tuna, looked out the window as one of his fishing boats was unloading its catch at the company pier. ''Another successful trip,'' thought Mr Tiatco, observing the size and number of tuna that poured out of the hold of the ship into the receiving bins. ''Is this enough for me, or should I ''go for the gold''?'' Proposals for different ownership structures for Boom Town Tuna were on his desk and he wondered which one was the best deal for him. Mr Tiatco must decide whether he should sell his tuna company, form a joint venture, become a contract producer, or continue on his own. The case allows the full range of international business options to be explored. There is a simplified Chinese version available ''9A97GC01''.