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Case
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Reference no. 9A97G003
Published by: Ivey Publishing
Originally published in: 1997
Version: 1997-01-21
Length: 14 pages
Data source: Field research

Abstract

The managing director and founder of Bangkok-based Siam Canadian Foods Co, Ltd, was considering the emerging business opportunities in neighboring Burma (also known as Myanmar). Although relatively undeveloped compared to the rest of Southeast Asia, Burma had been experiencing increasing levels of foreign investment activity in recent years. Siam, who had considered entering Burma in the past but declined, needed to determine if the time was now appropriate for the company to enter the market. There is a simplified Chinese version available ''9A97GC03''. There is a Taiwan-Traditional Chinese version available ''9A97GT03''.
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Abstract

The managing director and founder of Bangkok-based Siam Canadian Foods Co, Ltd, was considering the emerging business opportunities in neighboring Burma (also known as Myanmar). Although relatively undeveloped compared to the rest of Southeast Asia, Burma had been experiencing increasing levels of foreign investment activity in recent years. Siam, who had considered entering Burma in the past but declined, needed to determine if the time was now appropriate for the company to enter the market. There is a simplified Chinese version available ''9A97GC03''. There is a Taiwan-Traditional Chinese version available ''9A97GT03''.

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Location:
Size:
Small

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