Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 9.2018
Length: 11 pages
Data source: Published sources
Share a link:
https://casecent.re/p/156006
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Abstract
CEMEX is a leading global player in the cement industry. Seeing an opportunity to increase its social impact while growing its emerging market business by addressing the latent demand for housing solutions among the low-income population, it launched a unique business initiative. A few years on, with data on the financial performance and growth of that unit, the time has come to decide whether or not to scale up in a big way.
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Abstract
CEMEX is a leading global player in the cement industry. Seeing an opportunity to increase its social impact while growing its emerging market business by addressing the latent demand for housing solutions among the low-income population, it launched a unique business initiative. A few years on, with data on the financial performance and growth of that unit, the time has come to decide whether or not to scale up in a big way.