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Case
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Reference no. 9A97G011
Published by: Ivey Publishing
Originally published in: 1997
Version: 2000-02-22
Length: 10 pages
Data source: Field research

Abstract

The manager for Asia of James Hardie, a major Australian company in the building products industry, must decide whether to recommend a proposed $50 million investment in the Philippines. If James Hardie is to make the investment and grow the company, should it do so as a joint venture with Jardine, James Hardie''s Hong Kong-based distributor in the Philippines, go it alone, or form a joint venture with a Philippine company? This is a major investment for James Hardie and marks the beginning of its new growth initiative into Asia after a period of consolidation. If the project goes ahead, James Hardie''s Asia headquarters would be moved from Kuala Lumpur to Manila.

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Abstract

The manager for Asia of James Hardie, a major Australian company in the building products industry, must decide whether to recommend a proposed $50 million investment in the Philippines. If James Hardie is to make the investment and grow the company, should it do so as a joint venture with Jardine, James Hardie''s Hong Kong-based distributor in the Philippines, go it alone, or form a joint venture with a Philippine company? This is a major investment for James Hardie and marks the beginning of its new growth initiative into Asia after a period of consolidation. If the project goes ahead, James Hardie''s Asia headquarters would be moved from Kuala Lumpur to Manila.

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