Subject category:
Entrepreneurship
Published by:
Allied Business Academies
Length: 8 pages
Data source: Published sources
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Abstract
The primary objective of this case is to provide basic knowledge on how to manage start-up phase for prospective entrepreneurs. Secondary issues include strategies that were employed to locate committed business partners; managing start-up challenges and how to strategically position the new business. The founder's success story provides a discussion ground for students and entrepreneurs on how they would have done it differently leading to alternatives solutions. The case requires a maximum of one-half to one hour of classroom discussion and is expected to require approximately two hours of students preparation outside class.
About
Abstract
The primary objective of this case is to provide basic knowledge on how to manage start-up phase for prospective entrepreneurs. Secondary issues include strategies that were employed to locate committed business partners; managing start-up challenges and how to strategically position the new business. The founder's success story provides a discussion ground for students and entrepreneurs on how they would have done it differently leading to alternatives solutions. The case requires a maximum of one-half to one hour of classroom discussion and is expected to require approximately two hours of students preparation outside class.

