Product details

A government-owned bank is struggling to transform itself into a modern, internationally competitive financial institution. However, as a state-owned bank, it had limited freedom to reduce and train staff, to be selective in its lending, or to experiment with new kinds of financial services. Furthermore, many concepts that were common in non-communist countries had not yet become part of the Chinese banking system, such as collateral, security, risk analysis, and credit references. The bank faced the likelihood that foreign banks would soon be creating far more intense competition than the Chinese banks had had to face in the past. Somehow, the bank had to create a strategy that would enable it to survive this competition. This case explores the elements that might be the basis for a new strategy. There is a simplified Chinese version available ''9A97GC19''. There is a Taiwan-Traditional Chinese version available ''9A97GT19''.