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Case
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Reference no. 9A97G021
Published by: Ivey Publishing
Originally published in: 1997
Version: 1997-11-04
Length: 13 pages
Data source: Field research

Abstract

Richmond Engineering is a successful Vancouver-based entrepreneurial manufacturer of roadway light poles that has decided to expand into Asia rather than attempting to compete in Eastern Canada or the United States. The process of finding and qualifying leads for joint ventures, the stages for developing an agreement according to Chinese business practice, and the pressures of negotiating with the Chinese are all described in detail. There is a simplified Chinese version available ''9A97GC21''.
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About

Abstract

Richmond Engineering is a successful Vancouver-based entrepreneurial manufacturer of roadway light poles that has decided to expand into Asia rather than attempting to compete in Eastern Canada or the United States. The process of finding and qualifying leads for joint ventures, the stages for developing an agreement according to Chinese business practice, and the pressures of negotiating with the Chinese are all described in detail. There is a simplified Chinese version available ''9A97GC21''.

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Location:
Size:
Small

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