Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1997-11-04
Length: 13 pages
Data source: Field research
Abstract
Richmond Engineering is a successful Vancouver-based entrepreneurial manufacturer of roadway light poles that has decided to expand into Asia rather than attempting to compete in Eastern Canada or the United States. The process of finding and qualifying leads for joint ventures, the stages for developing an agreement according to Chinese business practice, and the pressures of negotiating with the Chinese are all described in detail. There is a simplified Chinese version available ''9A97GC21''.
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Abstract
Richmond Engineering is a successful Vancouver-based entrepreneurial manufacturer of roadway light poles that has decided to expand into Asia rather than attempting to compete in Eastern Canada or the United States. The process of finding and qualifying leads for joint ventures, the stages for developing an agreement according to Chinese business practice, and the pressures of negotiating with the Chinese are all described in detail. There is a simplified Chinese version available ''9A97GC21''.