More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9A97H002
Subject category: Economics, Politics and Business Environment
Authors: M J Smith (De Montfort University); Asad Wali (Ivey Business School, Western University); Jeffrey Gandz (Ivey Business School, Western University); David W Conklin (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1997
Version: 1999-04-09
Length: 24 pages
Data source: Field research
Topics: Strategic planning; Business policy
Share a link: https://casecent.re/p/15616
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Procter & Gamble has been in Eastern Europe for 2 1/2 years. The case outlines the problems, missed opportunities and difficulties Procter & Gamble has had in transplanting their corporate culture onto the newly liberalized economies of Eastern Europe. The case requires students to generate alternatives for Procter & Gamble''s future strategy in Eastern Europe given the political, economic, societal, and technological (PEST) environment. There is a French version available ''9A97HF02''.
Location:
Eastern Europe
Industry:
Miscellaneous manufacturing
Size:
Large
Teaching note
-
Reference no. 8A97H01
Subject category: Economics, Politics and Business Environment
Authors: M J Smith (De Montfort University); Asad Wali (Ivey Business School, Western University); Jeffrey Gandz (Ivey Business School, Western University); David W Conklin (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1997
Version: 2000-09-21
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9A97H001
Subject category: Economics, Politics and Business Environment
Authors: M J Smith (De Montfort University); Asad Wali (Ivey Business School, Western University); Jeffrey Gandz (Ivey Business School, Western University); David W Conklin (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1997
Version: 1999-11-22
Length: 36 pages
Data source: Field research
Topics: Globalization; Business policy; Uncertainty
View full details
Case
-
Reference no. 9A97HF01
French language
Subject category: Economics, Politics and Business Environment
Authors: Jeffrey Gandz (Ivey Business School, Western University); David W Conklin (Ivey Business School, Western University); Maurice Smith (Ivey Business School, Western University); Asad Wali (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1996
Version: 2002-10-21
Length: 43 pages
Data source: Field research
Topics: Business policy; Globalization; Uncertainty
View full details
Case
-
Reference no. 9A97HF02
French language
Subject category: Economics, Politics and Business Environment
Authors: Jeffrey Gandz (Ivey Business School, Western University); David W Conklin (Ivey Business School, Western University); Maurice Smith (Ivey Business School, Western University); Asad Wali (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1996
Version: 2002-11-21
Length: 30 pages
Data source: Field research
Topics: Business policy; Strategic planning
View full details

About

Abstract

Procter & Gamble has been in Eastern Europe for 2 1/2 years. The case outlines the problems, missed opportunities and difficulties Procter & Gamble has had in transplanting their corporate culture onto the newly liberalized economies of Eastern Europe. The case requires students to generate alternatives for Procter & Gamble''s future strategy in Eastern Europe given the political, economic, societal, and technological (PEST) environment. There is a French version available ''9A97HF02''.

Settings

Location:
Eastern Europe
Industry:
Miscellaneous manufacturing
Size:
Large

Related

Teaching note
-
Reference no. 8A97H01
Subject category: Economics, Politics and Business Environment
Authors: M J Smith (De Montfort University); Asad Wali (Ivey Business School, Western University); Jeffrey Gandz (Ivey Business School, Western University); David W Conklin (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1997
Version: 2000-09-21
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9A97H001
Subject category: Economics, Politics and Business Environment
Authors: M J Smith (De Montfort University); Asad Wali (Ivey Business School, Western University); Jeffrey Gandz (Ivey Business School, Western University); David W Conklin (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1997
Version: 1999-11-22
Length: 36 pages
Data source: Field research
Topics: Globalization; Business policy; Uncertainty
View full details
Case
-
Reference no. 9A97HF01
French language
Subject category: Economics, Politics and Business Environment
Authors: Jeffrey Gandz (Ivey Business School, Western University); David W Conklin (Ivey Business School, Western University); Maurice Smith (Ivey Business School, Western University); Asad Wali (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1996
Version: 2002-10-21
Length: 43 pages
Data source: Field research
Topics: Business policy; Globalization; Uncertainty
View full details
Case
-
Reference no. 9A97HF02
French language
Subject category: Economics, Politics and Business Environment
Authors: Jeffrey Gandz (Ivey Business School, Western University); David W Conklin (Ivey Business School, Western University); Maurice Smith (Ivey Business School, Western University); Asad Wali (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1996
Version: 2002-11-21
Length: 30 pages
Data source: Field research
Topics: Business policy; Strategic planning
View full details