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Case from journal
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Reference no. JIACS21-05-17
Published by: Allied Business Academies
Originally published in: "Journal of the International Academy for Case Studies", 2015
Revision date: 02-Oct-2018
Length: 6 pages
Data source: Published sources

Abstract

The primary subject matter of this case concerns the legal environment of business, intellectual property, and business ethics. Secondary issues examined include the law of trademark, trade dress, fair use, and parody. Another secondary issue is whether the opening of Dumb Starbucks was an effective marketing technique to gain publicity for Nathan Fielder and/or Comedy Central. The case has a difficulty level of three: it is appropriate for junior level students or higher. It can be used successfully with more advanced students. Faculty should expect a more sophisticated level of analysis from more advanced students. The case is designed to be taught in one class hour. Most students can prepare in two hours outside of class.

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Abstract

The primary subject matter of this case concerns the legal environment of business, intellectual property, and business ethics. Secondary issues examined include the law of trademark, trade dress, fair use, and parody. Another secondary issue is whether the opening of Dumb Starbucks was an effective marketing technique to gain publicity for Nathan Fielder and/or Comedy Central. The case has a difficulty level of three: it is appropriate for junior level students or higher. It can be used successfully with more advanced students. Faculty should expect a more sophisticated level of analysis from more advanced students. The case is designed to be taught in one class hour. Most students can prepare in two hours outside of class.

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