Subject category:
Economics, Politics and Business Environment
Published by:
Ivey Publishing
Version: 1997-12-24
Length: 5 pages
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Abstract
This note is a description of the competitive structure of the Mexican beer industry in 1994. It is written to provide information necessary to evaluate the Mexican market in regard to its export potential and/or investment potential. The "Labatt Ice" case, 9A94H010, was written at the same time, and it compares the Canadian and U.S. markets. This note enables the discussion to be extended to also include the Mexican market.
About
Abstract
This note is a description of the competitive structure of the Mexican beer industry in 1994. It is written to provide information necessary to evaluate the Mexican market in regard to its export potential and/or investment potential. The "Labatt Ice" case, 9A94H010, was written at the same time, and it compares the Canadian and U.S. markets. This note enables the discussion to be extended to also include the Mexican market.