Product details

The primary subject matter of this case concerns the vulnerabilities that poor management can expose an organization to as well as the widespread effects that a hacker attack can have on a business' operations. Secondary issues examined include, auditing frameworks to evaluate internal controls, designing a secure network for small start-up businesses, and addressing legal and marketing concerns of a hacked organization. The case has a difficulty level of three or higher and was designed to be taught in a 30 to 45 minute time period with approximately two hours of outside preparation by students. The case can be approached from five perspectives (management, business law, information technology management, forensic accounting/auditing and marketing), thus the case can be used in multiple 30 to 45 minute classes. Instructor's notes from each of these perspectives have been written to allow for an integrated approach to learning across the curriculum. The following set of teaching notes evaluates the case from a marketing perspective. Evaluation of the case from a marketing perspective brings several issues to the forefront such as effective use of social media, strategic marketing for damage control, the value of public relation strategies in perception management, and marketing research. The case requires students to have an introductory level understanding of business strategy, marketing, and general business issues. The case is primarily designed for junior- or senior-level undergraduate students majoring in marketing and has a difficulty level of three or higher.