Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2000-10-06
Length: 18 pages
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Abstract
The vice-president and franchise director for chain of fitness clubs and franchise owner of three fitness clubs, must prepare a plan to implement a new corporate name for the chain''s thirty fitness clubs. She must introduce the name change without causing the major stakeholders (employees, franchisees and consumer groups - existing and potential) to panic.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2000-10-06
Length: 15 pages
About
Abstract
The vice-president and franchise director for chain of fitness clubs and franchise owner of three fitness clubs, must prepare a plan to implement a new corporate name for the chain''s thirty fitness clubs. She must introduce the name change without causing the major stakeholders (employees, franchisees and consumer groups - existing and potential) to panic.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2000-10-06
Length: 15 pages