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Compact case
Case from journal
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Reference no. JIACS21-05-36
Subject category: Marketing
Published by: Allied Business Academies
Originally published in: "Journal of the International Academy for Case Studies", 2015
Length: 3 pages
Data source: Published sources

Abstract

The news was not good. It was June, 2012. In the roller-coaster ride that had been Tami's life the past few years, this was surely a large speed bump. Tami had just been told that as yet, no kidney donor had been found for her daughter Courtney. Tami knew she had to step up her efforts, and also get help and enlist others in her efforts. Between her work commitment and taking care of Courtney, there was little time left to pursue the search for a donor on her own.

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Abstract

The news was not good. It was June, 2012. In the roller-coaster ride that had been Tami's life the past few years, this was surely a large speed bump. Tami had just been told that as yet, no kidney donor had been found for her daughter Courtney. Tami knew she had to step up her efforts, and also get help and enlist others in her efforts. Between her work commitment and taking care of Courtney, there was little time left to pursue the search for a donor on her own.

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