Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-02-06
Length: 11 pages
Data source: Field research
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Abstract
The product manager and the general manager of Telus must determine an appropriate marketing strategy for the launch of Telus'' Internet service - PLAnet. This case addresses price, product, place and promotion and allows for a thorough analysis of the consumer, trade, competition and the environment.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2001-07-31
Length: 13 pages
Data source: Field research
About
Abstract
The product manager and the general manager of Telus must determine an appropriate marketing strategy for the launch of Telus'' Internet service - PLAnet. This case addresses price, product, place and promotion and allows for a thorough analysis of the consumer, trade, competition and the environment.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2001-07-31
Length: 13 pages
Data source: Field research