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Case from journal
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Reference no. JIACS20-01-03
Published by: Allied Business Academies
Originally published in: "Journal of the International Academy for Case Studies", 2014
Length: 11 pages
Data source: Published sources

Abstract

This case examines the life Andrew Mason and the company he co-founded, Groupon, Inc. It has a difficulty level two. It is appropriate for undergraduate entrepreneurship and small business students. The case can be taught in a 75 minute course period. The case preparation time is approximately two hours. The case focuses on entrepreneurship and the problems facing Andrew Mason and Groupon in 2012.

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Abstract

This case examines the life Andrew Mason and the company he co-founded, Groupon, Inc. It has a difficulty level two. It is appropriate for undergraduate entrepreneurship and small business students. The case can be taught in a 75 minute course period. The case preparation time is approximately two hours. The case focuses on entrepreneurship and the problems facing Andrew Mason and Groupon in 2012.

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