Subject category:
Finance, Accounting and Control
Published by:
Allied Business Academies
Length: 5 pages
Data source: Published sources
Abstract
The present case examines Apple's iPhone pricing decisions and provides an opportunity to review the underlying principles of several pricing strategies. The case is designed to cover a number of learning outcomes in a Managerial Economics course at the MBA or upper undergraduate level and has been tested in MBA Managerial Economics classes at two business schools over several semesters. The case is designed to be taught in one class hour and is expected to require two hours of outside preparation by students.
Subject category:
Finance, Accounting and Control
Published by:
Allied Business Academies
Length: 5 pages
Data source: Published sources
About
Abstract
The present case examines Apple's iPhone pricing decisions and provides an opportunity to review the underlying principles of several pricing strategies. The case is designed to cover a number of learning outcomes in a Managerial Economics course at the MBA or upper undergraduate level and has been tested in MBA Managerial Economics classes at two business schools over several semesters. The case is designed to be taught in one class hour and is expected to require two hours of outside preparation by students.
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Subject category:
Finance, Accounting and Control
Published by:
Allied Business Academies
Length: 5 pages
Data source: Published sources