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Case from journal
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Reference no. JIACS20-01-10
Subject category: Marketing
Published by: Allied Business Academies
Originally published in: "Journal of the International Academy for Case Studies", 2014
Length: 10 pages
Data source: Published sources

Abstract

This case focuses primarily on marketing-related challenges faced by the owners of InfoTek. These marketing challenges are common to small business owners, particularly those who lack training and/or experience in marketing or whose personalities and personal values make the implementation of marketing fundamentals difficult. InfoTek Computer Services and Consulting, LLC is an information technology firm that helps small businesses select, install and maintain computer hardware, software, networks, peripherals and telecommunications equipment. Given the case's appropriateness for undergraduate business courses, such as Principles of Marketing or Introduction to Entrepreneurship/Small Business Management, its difficulty level is set at three. The issues and concerns of this case can be adequately addressed within a 50-minute class period. It is expected that students will require at least two hours of preparation time

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Abstract

This case focuses primarily on marketing-related challenges faced by the owners of InfoTek. These marketing challenges are common to small business owners, particularly those who lack training and/or experience in marketing or whose personalities and personal values make the implementation of marketing fundamentals difficult. InfoTek Computer Services and Consulting, LLC is an information technology firm that helps small businesses select, install and maintain computer hardware, software, networks, peripherals and telecommunications equipment. Given the case's appropriateness for undergraduate business courses, such as Principles of Marketing or Introduction to Entrepreneurship/Small Business Management, its difficulty level is set at three. The issues and concerns of this case can be adequately addressed within a 50-minute class period. It is expected that students will require at least two hours of preparation time

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