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Case
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Reference no. 9A97J008
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1998
Version: 2010-04-02
Length: 11 pages
Data source: Field research

Abstract

Sandra Hawken is faced with the challenge of developing a marketing plan for Romil Reyes, vice-president of operations of Purely Gr...8! Water Company Inc, a premium purified bottled water company in Scarborough, Ontario, Canada. Romil, a 20 per cent owner of the business, wants to expand the target market from its current client base of Filipino home users. Romil''s father, the majority shareholder, enjoys servicing the small client base and does not want to take risks with his business. Sandra is left with the task of making product positioning, pricing, promotion and distribution decisions that will appease both owners.
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About

Abstract

Sandra Hawken is faced with the challenge of developing a marketing plan for Romil Reyes, vice-president of operations of Purely Gr...8! Water Company Inc, a premium purified bottled water company in Scarborough, Ontario, Canada. Romil, a 20 per cent owner of the business, wants to expand the target market from its current client base of Filipino home users. Romil''s father, the majority shareholder, enjoys servicing the small client base and does not want to take risks with his business. Sandra is left with the task of making product positioning, pricing, promotion and distribution decisions that will appease both owners.

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Location:
Size:
Small

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