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Case from journal
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Reference no. JIACS20-03-04
Subject category: Entrepreneurship
Published by: Allied Business Academies
Originally published in: "Journal of the International Academy for Case Studies", 2014
Length: 10 pages
Data source: Published sources

Abstract

Sean O'Connor is an entrepreneur who begins his small business endeavours in the restaurant industry. The case traces how Sean changes his business to meet the changing economic environment, and then hits upon an innovative product in his kitchen at home with his family, ready to use organic pancake batter in a spray can. Sean proceeds to meet the challenges of raising money for his new venture, and convincing retail outlets to carry his innovative product. He is creative in his marketing efforts and outlets and learns what works and what doesn't. The product is a success its first year on the market. Now, 5 years later, Sean is ready for growth and must decide what his next step will be in product development and innovation and marketing.

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Abstract

Sean O'Connor is an entrepreneur who begins his small business endeavours in the restaurant industry. The case traces how Sean changes his business to meet the changing economic environment, and then hits upon an innovative product in his kitchen at home with his family, ready to use organic pancake batter in a spray can. Sean proceeds to meet the challenges of raising money for his new venture, and convincing retail outlets to carry his innovative product. He is creative in his marketing efforts and outlets and learns what works and what doesn't. The product is a success its first year on the market. Now, 5 years later, Sean is ready for growth and must decide what his next step will be in product development and innovation and marketing.

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