Subject category:
Strategy and General Management
Published by:
Allied Business Academies
Length: 3 pages
Data source: Published sources
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Abstract
Jon Osterman is the CEO of BearKat Games, a large gaming company headquartered in Houston, Texas, with offices in Dallas and San Antonio. Osterman has worked hard to make BearKat Games become a sought-after place to work. To achieve this goal, he has implemented practices that encourage employees to enjoy their work, feel pride in the company, develop strong relationships with co-workers, and - perhaps most importantly - stay with the company for the long term. Two years ago, Osterman saw evidence that his efforts to increase employee loyalty had paid off. Brett Reed, a six-month BearKat employee, showed Jon his newest tattoo: the BearKat Games logo, prominently placed on his bicep. Brett's tattoo gave Jon an idea - what if he could persuade other employees to get tattoos of the company logo? Not only would the tattoos be a chance for employees to demonstrate their commitment to the company; they would also have great potential for marketing and publicity. He decided to offer a 15% bonus to any employee who chose to get a BearKat Games tattoo. Pepper Potts is one of the employees who participated in the tattoo incentive; for the last several months, she has sported the BearKat Games logo on her ankle. Recently, however, the company decided to close its Dallas office, and Pepper's job was eliminated. She is now on the market for another job. Her BearKat Games tattoo - once a sign of professional pride - is now a professional liability. She would like to have the tattoo removed, and she wants BearKat Games to pay for it.
Subject category:
Strategy and General Management
Published by:
Allied Business Academies
Length: 4 pages
Data source: Published sources
About
Abstract
Jon Osterman is the CEO of BearKat Games, a large gaming company headquartered in Houston, Texas, with offices in Dallas and San Antonio. Osterman has worked hard to make BearKat Games become a sought-after place to work. To achieve this goal, he has implemented practices that encourage employees to enjoy their work, feel pride in the company, develop strong relationships with co-workers, and - perhaps most importantly - stay with the company for the long term. Two years ago, Osterman saw evidence that his efforts to increase employee loyalty had paid off. Brett Reed, a six-month BearKat employee, showed Jon his newest tattoo: the BearKat Games logo, prominently placed on his bicep. Brett's tattoo gave Jon an idea - what if he could persuade other employees to get tattoos of the company logo? Not only would the tattoos be a chance for employees to demonstrate their commitment to the company; they would also have great potential for marketing and publicity. He decided to offer a 15% bonus to any employee who chose to get a BearKat Games tattoo. Pepper Potts is one of the employees who participated in the tattoo incentive; for the last several months, she has sported the BearKat Games logo on her ankle. Recently, however, the company decided to close its Dallas office, and Pepper's job was eliminated. She is now on the market for another job. Her BearKat Games tattoo - once a sign of professional pride - is now a professional liability. She would like to have the tattoo removed, and she wants BearKat Games to pay for it.
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Subject category:
Strategy and General Management
Published by:
Allied Business Academies
Length: 4 pages
Data source: Published sources