Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-02-12
Length: 16 pages
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Abstract
R-M Trust is a firm engaged principally in the transfer and registration of shares on behalf of its clients, which are publicly-traded Canadian companies. Due to technological advances, intensified competition based on price, a new entrant, and shifting customer preferences, R-M''s transfer agent revenue has declined by 50% in just one year. The CEO, is faced with deciding how to redeploy R-M''s core competencies into other areas, given that the precarious financial and business situation of the firm leave him with no alternative but to act. This case focuses on how the CEO goes about assessing R-M''s core competencies, identifying opportunities for redeployment, and making a decision. A follow-up case (9A97M003) is available.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-09-04
Length: 6 pages
About
Abstract
R-M Trust is a firm engaged principally in the transfer and registration of shares on behalf of its clients, which are publicly-traded Canadian companies. Due to technological advances, intensified competition based on price, a new entrant, and shifting customer preferences, R-M''s transfer agent revenue has declined by 50% in just one year. The CEO, is faced with deciding how to redeploy R-M''s core competencies into other areas, given that the precarious financial and business situation of the firm leave him with no alternative but to act. This case focuses on how the CEO goes about assessing R-M''s core competencies, identifying opportunities for redeployment, and making a decision. A follow-up case (9A97M003) is available.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-09-04
Length: 6 pages