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Case from journal
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Reference no. JIACS19-03-02
Published by: Allied Business Academies
Originally published in: "Journal of the International Academy for Case Studies", 2013
Length: 11 pages
Data source: Published sources

Abstract

Joe Peterson is the owner and founder of an upscale local chain of grocery stores. In an effort to extend his local coverage, Joe enters a partnership to serve the cost conscious shopper, as well as the quality focused shopper. Joe's entry into the discount grocery business is successful. However, problems arise for Joe in one of his upscale grocery stores, and Joe begins to question his move into the discount grocery market and his location decision for his most recent upscale grocery store. Now he faces a difficult decision.

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Abstract

Joe Peterson is the owner and founder of an upscale local chain of grocery stores. In an effort to extend his local coverage, Joe enters a partnership to serve the cost conscious shopper, as well as the quality focused shopper. Joe's entry into the discount grocery business is successful. However, problems arise for Joe in one of his upscale grocery stores, and Joe begins to question his move into the discount grocery market and his location decision for his most recent upscale grocery store. Now he faces a difficult decision.

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