Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 1999-11-25
Length: 16 pages
Abstract
Following a five-year search for a profitable, technologically-driven branded consumer products business with international growth potential. The Gillette Company announced its intended acquisition of Duracell. The focus of the case is on assessing the risk of Duracell and the measurement of a discount rate for valuation. The case is particularly rich because of the changing risk profile of Duracell.
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Format:
.ppt
About
Abstract
Following a five-year search for a profitable, technologically-driven branded consumer products business with international growth potential. The Gillette Company announced its intended acquisition of Duracell. The focus of the case is on assessing the risk of Duracell and the measurement of a discount rate for valuation. The case is particularly rich because of the changing risk profile of Duracell.
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Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Format:
.ppt