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Thumbnail image for product with reference number 9-518-108
Compact case
Casper Sleep Inc (B): Growth Strategy
Supplement
-
Reference no. 9-518-108
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 19 June 2018
Revision date: 11-Oct-2018
Length: 4 pages
Data source: Published sources
Topics: Marketing
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Abstract

Supplement to the A case.
Thumbnail image for product with reference number 5-517-130
Casper Sleep Inc: Marketing the 'One Perfect Mattress for Everyone'
Teaching note
-
Reference no. 5-517-130
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 29 July 2020
Revision date: 10-Aug-2020
Length: 26 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9-517-042
Casper Sleep Inc: Marketing the 'One Perfect Mattress for Everyone'
Case
-
Reference no. 9-517-042
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 15 November 2017
Revision date: 27-Nov-2019
Length: 22 pages
Data source: Published sources
Topics: Business models; Customer experience; Entrepreneurship; Sales and marketing; Web and mobile applications
View full details
Thumbnail image for product with reference number 9-519-S02
Casper Sleep Inc: Marketing the 'One Perfect Mattress for Everyone'
Case
-
Reference no. 9-519-S02
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 15 November 2017
Length: 22 pages
Data source: Published sources
Topics: Business models; Customer experience; Entrepreneurship; Sales and marketing; Web and mobile applications
View full details
Thumbnail image for product with reference number 9-523-049
Compact case
Casper Sleep Inc (B): Strategy Evolution 2015 - 21
Supplement
-
Reference no. 9-523-049
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 1 December 2022
Length: 5 pages
Data source: Published sources
Topics: Business models; Customer experience; Entrepreneurship; Sales and marketing; Web and mobile applications
View full details

About

Abstract

Supplement to the A case.

Related

Thumbnail image for product with reference number 5-517-130
Casper Sleep Inc: Marketing the 'One Perfect Mattress for Everyone'
Teaching note
-
Reference no. 5-517-130
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 29 July 2020
Revision date: 10-Aug-2020
Length: 26 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9-517-042
Casper Sleep Inc: Marketing the 'One Perfect Mattress for Everyone'
Case
-
Reference no. 9-517-042
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 15 November 2017
Revision date: 27-Nov-2019
Length: 22 pages
Data source: Published sources
Topics: Business models; Customer experience; Entrepreneurship; Sales and marketing; Web and mobile applications
View full details
Thumbnail image for product with reference number 9-519-S02
Casper Sleep Inc: Marketing the 'One Perfect Mattress for Everyone'
Case
-
Reference no. 9-519-S02
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 15 November 2017
Length: 22 pages
Data source: Published sources
Topics: Business models; Customer experience; Entrepreneurship; Sales and marketing; Web and mobile applications
View full details
Thumbnail image for product with reference number 9-523-049
Compact case
Casper Sleep Inc (B): Strategy Evolution 2015 - 21
Supplement
-
Reference no. 9-523-049
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 1 December 2022
Length: 5 pages
Data source: Published sources
Topics: Business models; Customer experience; Entrepreneurship; Sales and marketing; Web and mobile applications
View full details