More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
-
Reference no. 5-919-502
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); James Kindley (College of Charleston)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 30 June 2022
Revision date: 12-Jul-2022
Length: 13 pages
Data source: Field research
Share a link: https://casecent.re/p/156567
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Teaching note supplement software
-
Reference no. 5-919-504
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); James Kindley (College of Charleston)
Published by: Harvard Business Publishing
Published in: 2018
Format: .xlsx
Data source: Field research
View full details
Case
-
Reference no. 9-919-501
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); James Kindley (College of Charleston)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 18 September 2018
Length: 12 pages
Data source: Field research
Topics: Market positioning; Marketing channels; Marketing management; Marketing strategy; Product distribution; Product launches; Target markets
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Teaching note supplement software
-
Reference no. 5-919-504
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); James Kindley (College of Charleston)
Published by: Harvard Business Publishing
Published in: 2018
Format: .xlsx
Data source: Field research
View full details
Case
-
Reference no. 9-919-501
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); James Kindley (College of Charleston)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 18 September 2018
Length: 12 pages
Data source: Field research
Topics: Market positioning; Marketing channels; Marketing management; Marketing strategy; Product distribution; Product launches; Target markets
View full details