Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 28 July 2016
Length: 20 pages
Data source: Published sources
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Abstract
This is a Spanish version. In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalog from Spotify's music streaming service. Is it time for Spotify to reconsider the policies that seem to have prompted Swift's catalog takedown-and specifically the company's insistence that artists offer the same assortment across countries and not target only premium tiers? Will the takedown request lead to other artists considering a deflection from the service, and if so, what can Spotify's executives do to prevent others from leaving? And, as it is only a matter of time before the news will be common knowledge among both music-industry insiders and fans, how should Spotify respond in the public domain?
Industries:
Size:
> 1 billion; Large
Other setting(s):
2014-2015
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 6 April 2017
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 28 July 2016
Revision date: 1-Aug-2023
Length: 19 pages
Data source: Published sources
About
Abstract
This is a Spanish version. In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalog from Spotify's music streaming service. Is it time for Spotify to reconsider the policies that seem to have prompted Swift's catalog takedown-and specifically the company's insistence that artists offer the same assortment across countries and not target only premium tiers? Will the takedown request lead to other artists considering a deflection from the service, and if so, what can Spotify's executives do to prevent others from leaving? And, as it is only a matter of time before the news will be common knowledge among both music-industry insiders and fans, how should Spotify respond in the public domain?
Settings
Industries:
Size:
> 1 billion; Large
Other setting(s):
2014-2015
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 6 April 2017
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 28 July 2016
Revision date: 1-Aug-2023
Length: 19 pages
Data source: Published sources