Subject category:
Strategy and General Management
Published by:
Allied Business Academies
Length: 23 pages
Data source: Published sources
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Abstract
The primary subject matter of this case is a competitive analysis of the craft brewing industry in the US. The case is appropriate for courses in strategic management and entrepreneurship. The case has a difficulty level of three or four. The case is designed to be taught in 1-2 class hours. This case analyzes the craft brewing industry in the US. It encompasses a description of what defines craft brewers, the different categories of craft breweries depending on size in the US and the major competitors in the industry according to annual volume output of craft beer. Recent growth in the craft beer industry compared to the general US beer industry is detailed. In addition to craft beer brewer characteristics, the case outlines market structure, competition, and business strategies of craft breweries. Also considered are branding and social media marketing and social responsibility considerations, followed by distribution, and regulation and taxation of the craft brewing segment of the beer and beverage industry .
Subject category:
Strategy and General Management
Published by:
Allied Business Academies
Length: 8 pages
Data source: Published sources
About
Abstract
The primary subject matter of this case is a competitive analysis of the craft brewing industry in the US. The case is appropriate for courses in strategic management and entrepreneurship. The case has a difficulty level of three or four. The case is designed to be taught in 1-2 class hours. This case analyzes the craft brewing industry in the US. It encompasses a description of what defines craft brewers, the different categories of craft breweries depending on size in the US and the major competitors in the industry according to annual volume output of craft beer. Recent growth in the craft beer industry compared to the general US beer industry is detailed. In addition to craft beer brewer characteristics, the case outlines market structure, competition, and business strategies of craft breweries. Also considered are branding and social media marketing and social responsibility considerations, followed by distribution, and regulation and taxation of the craft brewing segment of the beer and beverage industry .
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Subject category:
Strategy and General Management
Published by:
Allied Business Academies
Length: 8 pages
Data source: Published sources