Product details

Dr Ina Stegen (pronounced 'Schdegen') was the founder and executive director of Salzburg College, an international studies program for college students located in Salzburg, Austria. As Dr Stegen was retiring, she needed to find a replacement for the position of executive director; someone who could take the reins of the college, increase the enrollment, and keep to the founding principles of Salzburg College alive and well. Salzburg College was founded on the idea that cultural exchange was important for the development of mutual understanding between differing cultures around the world. However, many college students who attended Salzburg College in recent years seemed more interested in developing their own job skills in an international setting than in cultural understanding and world peace. In addition, enrollment in Salzburg College had declined by 43% over an eight year period. As international study programs become more popular, Salzburg College had more competition especially for students from the United States. A new executive director would have to be able to market Salzburg College and develop a strategic plan that would meet the needs and demands of a new generation of students, while also maintaining the original mission to open eyes and hearts to a broad world.