Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2000-11-09
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Abstract
A newly hired product manager at CIBC Securities Inc, one of the largest mutual fund administrators in Canada, is asked to develop an innovative equity mutual fund. In addition to examining the current product offering of the bank as well as the competition, she must examine the needs of the key stakeholders in this project. She realizes that it may prove difficult to make everyone happy. Among other suggestions she makes to the CEO, the proposed pricing structure of the new mutual fund is unprecedented and could prove to reshape the industry.
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 1998-09-22
Length: 6 pages
Data source: Field research
About
Abstract
A newly hired product manager at CIBC Securities Inc, one of the largest mutual fund administrators in Canada, is asked to develop an innovative equity mutual fund. In addition to examining the current product offering of the bank as well as the competition, she must examine the needs of the key stakeholders in this project. She realizes that it may prove difficult to make everyone happy. Among other suggestions she makes to the CEO, the proposed pricing structure of the new mutual fund is unprecedented and could prove to reshape the industry.
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Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 1998-09-22
Length: 6 pages
Data source: Field research