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Case
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Reference no. 9-318-114
Subject category: Strategy and General Management
Authors: Rosabeth Kanter (Harvard Business School); Jonathan Cohen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 12 April 2018
Length: 22 pages
Data source: Published sources
Topics: Change management; General management; Innovation; Leadership; Operations management; Strategy
Share a link: https://casecent.re/p/156866
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Abstract

In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed, and position it as a leader in a 5G world.
Location:
United States
Industry:
Telecommunications
Size:
> 1 billion; Fortune 500
Other setting(s):
2015-2018
Teaching note
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Reference no. 5-319-031
Subject category: Strategy and General Management
Authors: Rosabeth Kanter (Harvard Business School); Jonathan Cohen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 20 July 2018
Length: 18 pages
Data source: Published sources
View full details

About

Abstract

In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed, and position it as a leader in a 5G world.

Settings

Location:
United States
Industry:
Telecommunications
Size:
> 1 billion; Fortune 500
Other setting(s):
2015-2018

Related

Teaching note
-
Reference no. 5-319-031
Subject category: Strategy and General Management
Authors: Rosabeth Kanter (Harvard Business School); Jonathan Cohen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 20 July 2018
Length: 18 pages
Data source: Published sources
View full details