Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 14 September 2018
Abstract
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook's announcement that it would prioritize posts from friends over content from publishers.
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Abstract
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook's announcement that it would prioritize posts from friends over content from publishers.