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Case
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Reference no. 9A96B028
Published by: Ivey Publishing
Originally published in: 1996
Version: 2002-01-30
Length: 13 pages
Data source: Field research

Abstract

Ken Williams, product manager at CIBC Securities Inc, was preparing for a meeting of the new fund launch committee, including the president and the vice president of marketing, concerning the proposed launch of a new Japanese equity mutual fund. The company was looking to expand its product line and did not currently have any mutual funds with investments exclusively in Japan. If the launch was to proceed, Ken Williams would need to consider a number of issues including how to position and market the fund, and how the fund would be structured. There is a simplified Chinese version available ''9A96BC28''.
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Abstract

Ken Williams, product manager at CIBC Securities Inc, was preparing for a meeting of the new fund launch committee, including the president and the vice president of marketing, concerning the proposed launch of a new Japanese equity mutual fund. The company was looking to expand its product line and did not currently have any mutual funds with investments exclusively in Japan. If the launch was to proceed, Ken Williams would need to consider a number of issues including how to position and market the fund, and how the fund would be structured. There is a simplified Chinese version available ''9A96BC28''.

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Location:
Size:
Large

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