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Product details
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Thumbnail image for product with reference number W88C73
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2010
Version: 26 October 2009
Length: 16 pages
Data source: Published sources

Abstract

This case explores the benefits and challenges of creating and sustaining an organizational culture that emphasizes fun and playfulness by telling the story of an inspiring organization that has cultivated such a culture: the Michigan chapter of the Make-A-Wish Foundation (MAW). The case provides background information on the organization and describes the initiatives and activities that create a playful culture at MAW. It also highlights the benefits and challenges of playfulness for employees, external partners, donors, and wish families, as well as describes how leaders and employees create a culture of 'serious play' that maintains the benefits while minimizing the costs of playfulness.

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Abstract

This case explores the benefits and challenges of creating and sustaining an organizational culture that emphasizes fun and playfulness by telling the story of an inspiring organization that has cultivated such a culture: the Michigan chapter of the Make-A-Wish Foundation (MAW). The case provides background information on the organization and describes the initiatives and activities that create a playful culture at MAW. It also highlights the benefits and challenges of playfulness for employees, external partners, donors, and wish families, as well as describes how leaders and employees create a culture of 'serious play' that maintains the benefits while minimizing the costs of playfulness.

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